Hyper Nostalgia
The concept of hyper nostalgia is directly linked to the pandemic experience. Living in a constant state of emergency, people regress back to childhood in order to find comfort and relief from the stressful reality around them. Regressing into old memories when things were simpler brings feelings of joy and peace. Hence the return to 80s and 90s stuff or anything really that is pre-2020. It conjures up images of glistening hyper colors, Harry Potter, unicorns, and partying like it’s 2019 – that imaginary time when all problems are resolved without effort or difficulty.
